The Angell Research Group

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Full-service marketing research organization

  • Headquartered in the Chicago area
  • Nationwide field-service partnerships
  • International client-service capabilities

What sets apart

  • Broad-based, multi-industry expertise
  • Committed senior-level involvement on every project
  • Marketing-driven insights -- not just "numbers"
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Extensive qualitative research experience
Broad-based quantitative research capabilities
State-of-the-art ethnotative® observational techniques


Objectives-driven project design
Marketing-driven analytical skills


Highly experienced, "hands-on" research professionals
Attentive implementation, on time and within budget

...established 1943 in Chicago by Bee Angell, one of the early pioneers of the Marketing Research profession

...proud tradition of working with leading product and service marketers across a wide-range of industries

...a dedicated and experienced team, ensuring close coordination of all project details

...senior level professionals offering sound counsel regarding the most efficient and effective research design

Explore current and prospective customer attitudes, opinions and reactions to new as well as established products and services

  • Concept Evaluations
  • Product Testing
    • CLT's -- Central Location Tests
    • HUT’s -- Home Use Tests
  • NameCR's -- Name Communication and Recall
  • Observations-based ethnotative® insights
  • PackageCR's -- Package Communication and Recall
  • PEM’s-- Price Elasticity Modeling
  • ATU’s -- Awareness, Trial, Usage studies

130 Waukegan Street, Suite 202, Deerfield, IL 60015
Phone: 847.302.8889 E-mail: info@angellrg.com