Expertise

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Primary Services

Qualitative

• Focus group sessions
• In-depth one-on-ones, mini-groups and triads
• Consumers, business-to-business, executives and professionals

Quantitative

• Pre-recruit, central location interviews
• Mall intercepts throughout the country
• In-store, on-site surveys
• Telephone interviews -- CATI
• Custom and consumer panels
• On-line, e-research surveys

Ethnotative®

• Observation-based POP "mystery customer"/clerk interaction
• In-home "residents" interface
• Store-based "shopper" track-views

Interviewing/Field Department

• Oversee all aspects of data-gathering functions
• Quickly and efficiently coordinate and implement all types of studies
• Close working relationships with field services throughout the U.S., Canada, Latin America, Europe and the Asia-Pacific

Information Management

• High quality expertise in coding, data processing/tabulation and statistical analyses